The US website, even though created from scratch, had to follow the brand’s existing concepts (including colours and shapes) and be fully integrated to its image, while appearing brand new and exciting.
Inspiration
Services
Web Design (WordPress)
Idea / Concept
Com laude had already established a global website and wanted to separate the US department’s website using specific content. The concept was to create something fresh with clear messages and information about the brand’s identity, tailored to the US market. The KISS principle was followed.